Welcome – We are SEO_Services |
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. . . and we specialise in search engine optimisation & marketing |
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Search Engine Serious are proven specialists in search engine optimization. We offer a complete range of search engine optimization and marketing solutions to suit all companies in the UK and worldwide including search engine submission and pay-per-click campaign management.
Professional Seo
Independent studies have shown that search engine optimization provides far better results than any other form of marketing online. Below are lists of search engines and directories that can be influenced by Professional Seo, between them they account for 90% of all Internet searches.
Major international search engines & directories |
Important UK specific search engines & directories |
AltaVista AOL DMOZ HotBot MSN Yahoo! |
Ask UK Google UK Overture UK HotBot UK MSN UK Yahoo! UK |
To learn more about the Professional Seo process, click this link – or use our site map.
Anyone who finds your site through a search engine is specifically looking for your products or services – in other words they are qualified leads. This makes search engine positioning a vital part of your online marketing strategy.
We have clients who feature highly in the top ten at all the major search engines, they are making a good return on their investment in the Internet – and we can prove it! Search engine optimisation is a marketing dream come true!
Optimization Solutions
Proven experts in Professional Seo , Search Engine Serious have a complete range of services to suit all companies and organisations with an enviable reputation for getting top positions. Click here now to learn more
Search engine optimisation by SES UK provides far better results than any other form of Internet advertising for ranking highly.
Anyone who finds your site through a search engine is specifically looking for your products or services – in other words they are qualified leads.
With eight years experience in this marketplace, SES has the expertise to drive targeted traffic to your website
The search engine optimisation process
There are many issues that have to be addressed when the search engine optimisation process begins, for instance, does the website have any external links pointed at it? It is said that Google the world’s most popular search engine will not index a new site unless it has at least one external link pointed at the site.
The basic, most fundamental rule a website must adhere to is that the pages have lots of focused, original content.
Other fundamental rules that apply to most search engines and directories include keyword phrases in the title of the page, in the meta tags, as headers on the page and in the body text. The number of times a keyword is repeated and the position of those words on the page are also vital to the success of the website.
When we have created the pages we submit them to the SEs and directories by hand – and by keeping exact records of our submissions the process continues until the sites are accepted. We then monitor the positions of the pages and tweak the meta tags and text to continually improve on these positions. This is an ongoing process and only stops when the client is happy with the results.
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing is a relatively new discipline on the web – it encompasses search engine optimization, pay-per-click campaign management and directory submission services. Below is a summary of these three components.
Search Engine Optimisation
Basic search engine optimization looks at two main areas – the construction of page, including use of titles, headings, body text and links – the second area is that of inbound links to your site.
Pay Per Click Campaign Management
Apart from banner ads, pay per click text advertising is the web’s primary form of paid advertising. Google Adwords and Overture are the market leaders in this field and both offer a similar advertising model – the advertiser deposits funds and bids on appropriate keyword phrases, these adverts appear on a search engine’s results page and the advertiser pays every time someone clicks on the ad.
Directory Submission
As inbound links to one’s site help boost positions in the search engine results, it is vital that a site has many, on-topic, links pointing at the site. The easiest way to achieve this is to submit to the many online directories, ie Yahoo!, DMOZ, JoeAnt etc. Also there are many other specialized directories to be found on the web.
The final mix of the above emarketing components varies from site to site dependant upon the nature of the site. Contact us now for more information. about search engine marketing.
Submission Services
Search Engine Submission is an often overlooked area of a search engine marketing strategy. Some people claim it is unnecessary as long as the site to be promoted has inbound links from other websites.
However, to ensure the fastest possible results of a search engine marketing campaign there are a number of search engines and directories that offer ‘pay for inclusion’ or ‘pay for review’ services to speed up the time it takes for your site to be included in the various indices.
- These search destinations include:
- Yahoo
- JoeAnt
- Inktomi
- GoGuides
- Business.com
If you are serious about online marketing you must allocate a certain amount of your budget for these services.
Pay Per Click Campaign Management
Despite our roots being firmly in “organic” search engine optimization, Search Engine Serious also offers pay-per-click campaign management. Pay-per-click listing is one of the very few methods that can guarantee top positions at the major search engines – in fact, it is probably the ONLY way to guarantee such results.
If you are in a very competitive marketplace or if you are in a hurry to get to the top, optimization may not be enough – so pay-per-click is the ideal vehicle for your online marketing strategy. Web developers please note, pay-per-click is also unique in that it requires no changes to be made to your site, even if the site is entirely designed and built in Flash!
- Basically the implementation of a pay-per-click campaign is as follows:
- Keyword research and selection
- Establishment of pay-per-click accounts with the Internet’s top PPC providers
- Activation and monitoring of campaign
- Results tracking service to achieve maximum return on investment
The pay-per-click solution, as part of your online marketing mix affords the most control and measurement of your search engine marketing spend.
Search engine placement, website promotion, positioning and optimization services
To get the most out of your site on the Internet, talk to SES, experts with eight years search engine placement experience – we know what we are talking about. Our early interest in search engine optimization sets us apart from the software driven companies that are now jumping on the bandwagon. We dont churn out hundreds of software generated doorway pages to try to hit the target, we take our time, crafting all your pages by hand, drawing on the vast knowledge base we have built
With a background in graphic design as well as authoring skills we understand how to carry your corporate identity over on to the web.
Our ongoing research into search engine placement means we are always up to date with our solutions.
Search Engine Optimization – getting top positions
Search engine optimization is a highly competitive industry with experts and companies in the UK and the USA leading the field. Here we explain just what goes into the positioning of a website to score highly with a major search engine or directory. Whilst we do not give away all our secrets, there is a large amount of knowledge and background that will give you a good insight into how we go about getting top positions for our clients.
Search Engine Placement – the fundamental attitude to achieving top positions is the same now as it always has been, a good, well written page with lots of focused text about the subject of the page will always stand a chance of featuring well with the major SEs.
Look at it from the point of view of the search engine and you will understand why there is little need to “trick” the search engines with java redirects etc. The search engine wants to provide visitors with accurate, pertinent information that answers the needs of the searcher’s enquiry. The page should not contain large graphics or animations that would take a long time to download (it is said the average web surfer will only wait 10 seconds for a page to load before clicking away to a different site).
The average page should contain a minimum of 300 words of body text that is totally focused on the keyword phrase (the subject of the page) – and the resulting file size, including graphics etc, should not exceed 50k maximum, preferably less. This is vital to the process. Also, incoming links (from other sites) are becoming important as “link popularity” is employed by more and more search engines.
Optimization Solutions
Proven experts in search engine optimization , Search Engine Serious have a complete range of services to suit all companies and organizations with an enviable reputation for getting top positions. Click here now to learn more
Search engine optimization by SES UK provides far better results than any other form of Internet advertising for ranking highly.
Anyone who finds your site through a search engine is specifically looking for your products or services – in other words they are qualified leads.
With eight years experience in this marketplace, SES has the expertise to drive targeted traffic to your website
The search engine optimization process
There are many issues that have to be addressed when the search engine optimization process begins, for instance, does the website have any external links pointed at it? It is said that Google the world’s most popular search engine will not index a new site unless it has at least one external link pointed at the site.
The basic, most fundamental rule a website must adhere to is that the pages have lots of focused, original content.
Other fundamental rules that apply to most search engines and directories include keyword phrases in the title of the page, in the meta tags, as headers on the page and in the body text. The number of times a keyword is repeated and the position of those words on the page are also vital to the success of the website.
When we have created the pages we submit them to the SEs and directories by hand – and by keeping exact records of our submissions the process continues until the sites are accepted. We then monitor the positions of the pages and tweak the meta tags and text to continually improve on these positions. This is an ongoing process and only stops when the client is happy with the results.